Just outside of San Francisco - around a 40 minute hop off the Bay Area Rapid Transit (Bart) is Walnut Creek. For start-ups and small business owners, virtual services offer a great alternative to paying those stiflingly high commercial rents. Known as a tech mecca - a lot of entrepreneurs do well with a business address that reflects well with those they are pursuing as business prospects. For San Francisco, Walnut Creek is one of those places which resonate with the locals.

A friend of mine decided to sign up for a virtual office plan at www.davincivirtual.com. The plan not only provides a Live Receptionist who answers and forwards his calls, but includes forwarding his mail, too. Whether he's away or working at home, he gets his vital business communication without delay, it is a very handy perk. The best part is that no one is the wiser.

When he organized a virtual conference, he used the Walnut Creek address and was able to make a good impression on people from the Bay area and other places. Many people are not able to attend a physical conference these days due to the expense. By the time they pay for travel, time off from work, and other expenses, it is often not cost effective. That's why it's easier to entice people into attending a virtual conference. Organizing the whole thing is also a lot less overwhelming.

Because his address is that of a prominent Walnut Creek office building, people pay attention to him in ways he was not able to finesse before. Now his business is growing by leaps and bounds -- and the cost for the virtual services is well under what he has spent in the past for other business services. One of the biggest perks is he can use that address on his marketing materials - in local marketing all around town and on the web, too.