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Insurance Browser Achieves Scale with the Help of Davinci Virtual

Founded in 1999, Insurance Browser Inc. is an independent agency focused on connecting customers with some of the most reliable insurance providers in the country. The company makes the selection and purchase of insurance policies fast, easy, and informative. Customers have the ability to find and apply for automotive, rental, life, and home insurance using Insurance Browser.

Insurance Browser has served tens of thousands of customers over the years and seen its business grow significantly since its founding. It started with operations in Georgia and expanded into five other states—Arizona, Texas, Missouri, Ohio, and California—over the past decade. “Time is often cited by insurance customers as their most valued asset,” says Jack Heller, CEO and President of Insurance Browser. “With our help, they can quickly and easily shop for insurance policies that meet their needs by comparing coverage and rates from multiple providers.”

Virtual Address Space Solves Need for Physical Office

As Insurance Browser expanded its operational footprint to new locations, it needed to open offices in those locations. “Renting a physical office didn’t make sense,” Heller comments. This is when he stumbled across the concept of a virtual office when performing an online search.

Davinci Virtual Office solutions gives us the flexibility to add operations in any state without the overhead of a physical office location,” he explains. “We don’t need a permanent office space, but rather a location for license hanging and mail receipt and forwarding. In addition, because of the nature of our business, we need a location that garners immediate respect. All of this comes with our Davinci Virtual Office solution.”

Meeting Rooms on Demand

One aspect of Davinci Virtual Office solutions that Heller finds particularly beneficial is the ability to find and use professional conference rooms for meetings with insurance providers or clients when he or his team is traveling. “Davinci Meeting Rooms gives us a professional meeting space with all of the business services one expects from a business like ours,” he says. “It is extremely easy to select and book a room. We especially like the fact that Davinci lobby greeters are there to greet our guests and ensure their professional needs are taken care of.”

Focusing on Customers with Live Receptionists

Heller is also a customer of Davinci Live Receptionist services. “We have a small business and prefer to spend our time and resources on our customers,” he observes. “As a result, rather than hiring a full-time receptionist, we looked to outsource the function. In this case, Davinci Live Receptionists is a perfect fit for a company like ours. The team of Davinci customer service agents function as a virtual extension of our team and deliver outstanding service experiences to our customers. They either provide the customer with the information they need or route them to the appropriate member of our team who can answer their question or solve their problem.”

Virtual Extension of the Business

Heller is quite pleased to have Davinci Virtual at his disposal. “Davinci Virtual allows us to focus on what matters most to us and our customers with the assurance that it will be done in a highly professional manner,” he sums up. “Using services from companies like Davinci Virtual enable us to look and operate like a big business.”

Are you interested in finding out how virtual addresses and offices can enable your small business to boost its profile and expand into new locations? Check out our Solutions Guide, “Boosting Businesses with High-Profile Virtual Addresses and Offices,” for details on how you can make your small business look and act big.

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Motivating Your Prospects and Customers in the Digital Era

The digital age transforms how businesses interact and communicate with their customers. It also levels the playing field between small businesses and large enterprises. This disruption is changing the dynamics of the marketplace. Simply compare the list of market leaders today with those from 10 or 15 years ago, and it becomes patently obvious that digital makes a huge difference. Indeed, a recent study by PwC shows businesses that do a great job engaging their prospects and customers on digital channels are twice as likely as their peers to achieve rapid revenue and profit growth.

The objective for your digital engagement may vary. In some instances, the aim is an electronic purchase. For other scenarios, it might be nurturing loyalty and ultimately advocacy. And sometimes you may simply want to foster a deeper relationship.

Two Fundamental Strategic Starting Points

A critical starting point in developing your digital engagement strategy is understanding your customer personas and their preferences and needs at the different journey stages of their customer lifecycle. For example, a prospect who is still in the awareness stage of the purchase funnel is looking for information and ideas. Offering her a discount with a time-sensitive expiration may drive her away rather than motivate her to make a purchase. However, providing her with a customer case study—video or written—or an eBook cultivates a greater level of trust and engagement.

This brings us to the second foundational element in your digital engagement strategy: customers expect personalization, and they want it across all of their engagement channels—both traditional and digital. It should go without saying that you cannot develop an effective personalization strategy without knowing your personas and journeys. The two are inextricably intertwined.

Digital personalization takes many different forms. The most mature digital engagement employs account based marketing (ABM) to target known prospects and customers with content and offers that specifically reflect their persona and journey stage as well as your sales objectives.

But ABM is not accessible to every company. There are many other ways that you can personalize the digital experience for your prospects and customers. Even if you do not know the identity of the visitor on your website, you can personalize your offers and content based on their behaviors. A visitor who has spent significant time on your website and has items loaded in his shopping cart should get different offers and content than a visitor who has only looked at your blog posts. The same is true for live web chat. You do not want to proactively offer live web chat to every visitor, but rather only those that exhibit certain purchase behaviors. In fact, offering live web chat at inappropriate moments can be intrusive and irritating.

6 Digital Engagement Tactics

So, what are some things that you can do to ensure that your digital engagement tactics are effective?

1. Content. To build brand awareness and stickiness, create content that engages your prospects and customers and positions your company as an informational guide and thought leader. Your content needs to be educational and give prospects and customers new ideas that help them personally or professionally—depending on whether you are a B2C or B2B company. Blogs are a great way to foster engagement and generate new leads (through subscriptions). Videos, eBooks, solution guides, podcasts, visuals such as infographics, and other content types are also effective.

2. Social Channels. With billions now using social networks to connect with family, friends, peers, and their brands, social channels are a must for virtually every company. It is important to remember that social media posts need to follow an 80/20 rule—80 percent educational/instructional and 20 percent promotion/offers. Pushing too much promotion and too many offers will push prospects and customers away. Your social accounts also require attention; a couple posts per month simply doesn’t cut it. You need to post to your accounts regularly and ensure that the communications are bidirectional (reposting and retweeting other interesting posts and tweets, follows, likes, etc.).

3. Mobile. Sixty-eight percent of Americans now own a smartphone, up from 35 percent in 2011, and spend an astonishing two-plus hours a day on it. Nearly 40 percent of Internet traffic is now generated through mobile devices. In addition, the majority of mobile users prefer to engage with brands through mobile apps. Businesses that fail to provide mobile-friendly user experience will get left behind. But it’s more than just responsive website design; engagement methods also need to be mobile friendly, including live web chat and contact and registration forms. Branded mobile apps are fast-becoming an additional engagement channel, with 85 percent of customers favoring apps over mobile websites. And with the bar for mobile app development now accessible to businesses of virtually any size, the entry point is no longer a barrier.

4. Rewards and Gamification. Psychology 101 teaches us that human beings desire recognition in response to their behaviors. They also like challenges and the ability to compete for rewards. These create tighter alignment between you and your customers who are likely to visit your digital brand destinations more often, buy more, and advocate more frequently. Indeed, rewards and gamification are used in customer referral programs to incent advocacy.

5. Omnichannel. Research shows customers want to engage with vendors at their convenience—anytime, anywhere, on any device, and on through any channel. A one-size-fits-all engagement approach simply doesn’t work. Further, while customers prefer self-service channels to answer their questions or solve their problems, the need for human engagement still exists. Customers also expect to move between different channels and customer service agents and have their information follow them. In fact, needing to repeat themselves when they move between engagement channels is cited by customers as their number one service complaint.

6. Nurture. Not every prospect is going to buy immediately, and they may even opt to purchase from another vendor. Customers also want to develop a relationship with their vendors. Here, nurturing is a valuable engagement tool. Specifically, non-selling situations allow you to provide customers and prospects with information that positions your brand as a thought leader. This creates a more cohesive relationship that ultimately results in more purchases and advocacy.

The Davinci Virtual Approach

Motivated prospects and customers spend more, pay higher margins, and advocate more often than other prospects and customers. The digital age necessitates that businesses know their customers and their journeys and personalize experiences to reflect those.

There are various ways that a business can engage with prospects and customers. Davinci Virtual knows this well and offers its clients a fully integrated experience across multiple channels and devices. This enables Davinci Virtual to motivate prospects to purchase and customers to advocate on behalf of the company. For more details on how Davinci Virtual does so, check out the Solutions Guide, “Davinci Live Receptionist Services: Connecting with Your Prospects and Customers.

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Davinci Gives Virtual Charge to SEM Power

When it comes to solar power, Solar Energy Management (SEM Power LLC) has few rivals. With operations in Florida and the Caribbean, SEM Power has turned a long list of residential homes and commercial buildings into zero energy structures—from Habitat for Humanity, to Marc Rutenberg Zero Energy Homes, to Great Bay Distributors. Indeed, the company’s engineers developed the first solar roof systems in Florida and installed the state’s largest roof top solar array at 1.5 Megawatts for Great Bay Distributors.

In addition to its passion and commitment to sustainable energy and local communities, SEM Power takes great pride in delivering superior service and support at a competitive price. This has served as a guiding principle as the company has grown and expanded.

Operational Growth, Office Expansion

In 2015, when SEM Power sought to open operations in Ft. Myers, Florida, the company went in search of office space. But office space in Ft. Myers is expensive, and the company needed to hire a full-time receptionist to answer incoming calls and to provide administrative support for the location.

The company’s residential sales manager, Chris Rollitt, oversaw the search. He concluded an alternative approach was needed, especially considering the local office space would be occupied only a few days each week. After investigating different options, Rollitt concluded that a virtual office would meet the needs of SEM Power best. He discovered Davinci’s Virtual Office solution from an online search and concluded that it was the right choice for SEM Power.

“We are able to get a great address known by both our residential and commercial customers, while avoiding the cost of leasing an office space that we would only use a few days a week,” he says. “In addition, combined with Davinci Meeting Rooms, we also have the flexibility to reserve professional meeting rooms as day offices for our team when they are traveling or conference rooms for local customer meetings.”

Opting for Davinci Virtual Office solutions instead of a leased office enabled SEM Power to avoid significant costs. “It would have cost us more to lease a local office, and the address would not have been anywhere near as good as the one we have through Davinci Office,” Rollitt comments. “We also have the ability to reserve meeting rooms—in any location where we’re conducting business—easily and quickly with Davinci Meeting Rooms.”

Live Receptionists: Virtual Extension of Team

Due to is rapid growth and expansion, SEM Power was also experiencing a significant increase in incoming calls—from customers and prospects. Rather than hire a receptionist to answer those calls and route them to the appropriate member of the SEM Power team, Rollitt elected to use Davinci Live Receptionist services instead.

“The Davinci team got up to speed very quickly,” Rollitt says. “They leveraged a set of templates to train their Live Receptionist team on our business and developed workflows that fit our business requirements. Prospects and customers who call our offices think they are speaking to a ‘badged’ SEP Power employee. And with the Auto Receptionist feature that comes with Live Receptionist services, we’re able to automatically route incoming calls to the the appropriate member of our team without the involvement of a live receptionist.”

With Davinci Virtual Office, SEM Power is able to avoid the cost of hiring a full-time receptionist. Rollitt estimates Live Receptionist services saves him thousands of dollars a month compared to hiring a full-time receptionist. “And we get the additional value of features like Auto Receptionist, Scheduling, and others,” he adds. “Live Receptionist services allows us to focus on delivering great solutions for our customers rather than administrative functions. Davinci is truly a virtual extension of our team and provides us with the scale and flexibility to grow our business.”

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Stepping into the Cloud: 5 Areas to Get SMBs Started Today

When all of the advertisements and commercials for the cloud started appearing five or six years ago, most SMBs probably did not pay them much attention, thinking they were intended for much larger counterparts. Today, that is no longer the case. Eighty-five percent of SMBs believe cloud solutions can help them scale and grow their businesses faster.

The data certainly corroborates their feelings. SMBs using an above average number of cloud services (2.5 tools) realize 26 percent faster growth and 21 percent higher profitability.

SMBs and Cloud Adoption

But there is a disconnect. Despite such a large percentage of SMBs believing cloud solutions are beneficial, adoption rates are not at those levels. Thirty-seven percent of SMBs in 2014 reported they use at least one cloud solution. And while this number is predicted to grow to 78 percent by 2020, this still leaves a gap of purported believers that have not adopted a cloud technology.

If you are one of those believers who have yet to step into the cloud, this blog post is for you. The first question to ask is where are you at when compared to your peers. Average IT spend for SMBs is between three and five percent. However, for 30 percent of the fastest growth SMBs, spend is over 10 percent. Though investing in IT for the sake of being in a leader quadrant is not justification to do so, you should seriously examine your technology spend and determine if it is set at the right levels.

Though it is a factor in about one-third of instances, cost is not the primary reason SMBs invest in cloud solutions. The biggest reason SMBs cite is flexibility around mobility and remote work. A joint Deloitte-Google study ranks the list in order of priority:

    • Mobility and Remote Working, 47%
    • Reduced Operating Costs, 38%
    • Collaboration, 36%
    • Lower Maintenance Requirements, 32%
    • Access to Technical Expertise, 27%
    • Scalability, 25%
    • Avoid Long-Term Contracts, 16%

Collaboration and communications show up at the top of the list for SMB growth leaders: 42 percent cite improved collaboration as their foremost reason for adopting cloud technologies, while 41 percent list improved mobility of their workforce. It thus stands to reason that email (63 percent) and productivity (56 percent) are number one and two in the list of cloud technologies SMBs deploy.

There is certainly valid business justification when it comes to the use of cloud technologies. SMBs delineate various desired business outcomes that include:

  • Scale and Growth, 80%
  • Access New Markets, 77%
  • Focus on Strategic Projects, 75%
  • Beat Competitors, 66%

Getting Started with the Cloud

So where do you start when it comes to deciding what cloud solutions will generate the biggest impact to your business. Understanding where you spend your time is a good beginning point. A study by Intuit uncovers the following:

  • Back-office work such as bookkeeping and accounting, 65%
  • Invoicing and accepting payments, 65%
  • Managing relationships with existing customers, 58%
  • Communicating with employees and business partners, 48%
  • Advertising to build company awareness, 35%

When the different solution options are boiled down to a manageable list, they fall into five basic categories:

  • 1. Business Productivity. These applications are focus on the day-to-day productivity tasks such as email, spreadsheets, word processing, instant messaging, and other functions. Cloud technologies here include Google Apps, Office 365, Skype, and others. Nineteen percent of SMBs report using business productivity cloud technologies.
  • 2. Infrastructure. Over half of SMBs—up from seven percent in 2011—indicate they use some form of infrastructure or storage technologies from the cloud. Solutions here include cloud storage and file sharing such as Box, Dropbox, among others as well as platform- and infrastructure-as-a-service solutions like Amazon Web Services and the Google Cloud Platform.
  • 3. Web and E-Commerce. The majority of SMBs elect to use cloud-based web solutions such as Wix, Web.com, Weebly, and Duda. In addition, numerous cloud e-commerce technology providers make selling online quick and easy, providing functionality that includes web hosting and building, an online storefront and payment processing, inventory management, back-end functionality, marketing tools, and CRM capabilities. Some examples of solutions in this space include Shopify, Magento, and Squarespace.
  • 4. Enterprise Applications. Enterprise applications break across finance and operations. Seventeen percent of SMBs report using at least one enterprise application. These include solutions such as Xero and QuickBooks for finance and CRM (customer relationship management) solutions like Insightly, Zoho, Salesforce, and others. Project management and communications tools like Slack, Basecamp, and others are also gaining in popularity with SMBs.
  • 5. Prospect-Customer Interactions. Cloud technologies are becoming particularly popular for marketing activities. Twenty-two percent of SMBs indicate they have at least one prospect-customer engagement cloud-based tool. It starts with basic social media monitoring and management tools such as Hootsuite, Social Pilot, or Buffer and extends to marketing automation with solutions such as Infusionsoft, MailChimp, and Constant Contact. It may also include digital engagement tools for live web chat and personalized content offers.

Davinci: Rooted in the Cloud

Since our founding in 2006, Davinci Virtual has relied on various cloud technologies to grow our business. At the same time, our different solutions use a hybrid cloud platform. For example, Davinci Meeting Rooms provides customers with an online booking service that includes billing services and the ability to review and evaluate meeting rooms and day offices before booking them. Our mobile iOS and Android DAVINCI MEET app extends these capabilities to customer smartphones.

Our Live Receptionist services uses the best-in-class LivePerson live web chat, a cloud-based technology, which when combined with our customer service, enables us to deliver outstanding prospect and customer experiences for our clients. We believe in the technology so much that we use it ourselves on our website for sales and customer service.

For more about our solutions, check out our Solution Guides or simply call us, email us, or chat with us.

Davinci Live Receptionist Services
Davinci Meeting Rooms
Davinci Virtual Office Solutions

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Why Small Businesses Are Opting to Go from Physical to Virtual Offices

The overhead of leasing physical office space is substantial for small businesses. On average, nearly 10 percent of a small business’ expenditures are on office space (ranking behind only employee wages and inventories).

A Change in Address

Putting this working capital back into the business can make a big difference in terms of product development, hiring better talent, and spending more time building relationships with prospects and customers. But this requires giving up your physical office space.

There are certainly a number of disadvantages associated with leasing physical offices. Some of the more prevalent include:

  • Large overhead costs with lease cost, maintenance, equipment, etc.
  • Less flexibility for employees with required traveling/commuting
  • Higher payroll due to the need to hire a front-office receptionist
  • Increased marketing costs as a result of required signage
  • Smaller hiring pool due to location requirements

In addition to the above, most small businesses simply do not have the revenue to lease office space in prime locations. And location certainly matters when it comes to making first impressions with prospects and customers. A subpar office address diminishes your brand and your value proposition. Prospects and customers may subconsciously look to other solutions providers. It is no trivial matter.

Going to the Virtual Office

In growing numbers, small businesses are rethinking their physical office spaces and opting for virtual offices. Twenty-two percent of companies using virtual offices today previously had physical offices. These companies are taking the cost savings and putting the capital back into the business, driving more revenue and attracting better talent who welcome the flexibility of a virtual office.

Working 9 to 5 is certainly a thing of the past, and business data serves as corroboration. Companies offering their workers the ability to work where and when they want perform four times better than those that do not. Part of it is that they can recruit and retain top talent with greater ease: 64 percent concur that is the case when they offer workers choice in terms of where and when they work. But there are other factors as well such as higher employee retention and lower employee absenteeism.

These workplace preferences are only going to grow. With nearly 40 million U.S. workers projected to elect some form of self-employment by 2019, the freelance segment of the workforce is exploding. These workers see virtual offices as an opportunity to network with other peers, prospect for new business opportunities, and work from a professional office environment.

6 Recommendations for Going Virtual

So what are the steps you need to take to ensure your move from physical to virtual space is successful? The following are six recommendations:

  1. Location. Location means almost everything when it comes to virtual offices. Make sure your virtual address is in a well-known location that demands respect.
  2. Business Services. Your virtual office needs to come with various business services such as mail receipt and forwarding, registered agent and license hanging, lobby directory listing, among other.
  3. Meeting Rooms and Day Offices. Though you no longer need permanent-physical office space, you still require conference and meeting room space for employee, prospect, and customer meetings as well as day offices for employees when they do need a physical office. Having a virtual office solution that also includes day offices as well as meeting and conference rooms for rent is an important value proposition.
  4. Remote Locations. As small businesses expand and grow their customer base, so do the geographical parameters of their business. This means you likely need virtual offices in other locations. Davinci Meeting Rooms solutions have you covered with 4,000 meeting rooms in 1,100-plus virtual office locations in over 30 countries.
  5. Technology Tools. To connect with other employees and prospects and customers, your employees require the right technologies such as audio and video conferencing, auto and virtual receptionists, as well as project management and communications tools. Rented meeting rooms and day offices also need to include many of these same technologies.
  6. Business Policies and Processes. Employees accustomed to working from a physical office need new policies and business processes for the virtual office such as when and where they should work, communications requirements, what can be expensed, etc.

Davinci Virtual has been helping entrepreneurs and companies of all shapes and sizes to find virtual addresses and offices that fit their business requirements and help them drive down costs while improving productivity and uncovering new business opportunities. For more information on Davinci Virtual Office solutions, download our Solutions Guide “Davinci Virtual Office Solutions: Boosting Businesses with High-Profile Virtual Addresses and Offices.”

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