If you are looking for a helping hand to pull yourself up by the bootstraps, you may get lucky on Entrepreneur Day.

Intuit is holding its third annual Entrepreneur Day to collaborate with startups and innovators in the quest to launch the next “big idea” in technology.

That could be mobile apps or cloud computing or data analytics or some other cutting-edge tech. The only catch is that it needs to improve the financial lives of Intuit customers.

"Technology moves fast, and through Entrepreneur Day our Intuit leaders and the entrepreneurs on the front line of emerging technologies will begin to work together to bring something new to market that's meaningful for our customers," says Tayloe Stansbury, Chief Technology Officer at Intuit. "As we open up our innovation processes, the entrepreneurs who participate can benefit from us introducing them to our large ecosystem of partners, suppliers and customers."

If you want to get in on this opportunity, you need to apply. The application process asks you to describe your product or service and a profile of your target audience. The application deadline is Sept. 9. The event, which includes one-on-one time to pitch your ideas and demonstrate your products, will be held at Intuit’s Mountainview, Calif. headquarters on Oct. 9.

Not sure it’s worth it? After attending last year's event, David Barrett, CEO of Expensify, joined the Intuit Partner Platform and integrated his expense report program within QuickBooks.

"The time I invested in applying for and attending Entrepreneur Day paid off," says Barrett. "The experience opened a number of doors for me. I met with a lot of great people, from top to bottom, and got in front of the right decision makers to move a relationship with Intuit and their product development teams along quickly."