Small Business Crisis Communications, Part 4In this final part of our series on small business crisis communications, we'll take a look at how best to handle a bad situation while you are in the midst of it...
PR pros agree that less is better when dealing with the media. As mentioned in the last installment, if you can’t verify it, then don’t say it. Wait until you have all the facts before responding.
Check out this YouTube video on the right way to apologize:<... Read more
Small Business Crisis Communications, Part 3
In parts 1 and 2 of this series, we looked at why crisis communications is important and how to prepare before the storm. In part 3, we'll take a closer look at how to respond to a crisis through your public relations efforts.
With a plan in place, you are prepared to quickly respond to the storm. PR pros say your immediate response should include the following: gathering facts, alerting and deploying the crisis response team, a...
Small Business Crisis Communications, Part 2
Attempting to build a working relationship with the media before a crisis ever occurs is a key strategy, according to experts.
Being a good community partner – and making sure the media knows it by distributing news releases about your good deeds - can pay dividends in the midst of a storm.
Small Business Crisis Communications, Part 1There are two types of companies in the world – those that have had a crisis and those that will. No industry is immune.
Crises come in all shapes and sizes, from natural disasters that could bring your operation to a screeching halt to criminal acts to workplace violence to data breaches. Bankruptcies, major lawsuits and other incidents may also potentially destroy your reputation or cripple your small business.
“A crisis is no... Read more