The Benefit Of Social Media Use For Web Content Writers

As of May 2019, there are approximately 3.499 billion active social media users worldwide. Although the various social media platforms are great for keeping in contact with friends and family, they can also be a very useful business tool, especially for virtual workers such as web content writers. As someone who primarily works from behind a PC or laptop, chances are you already spend a fair amount of time on social media every day. If this is the case, you may as well put it to good use, and find additional work in between browsing through your news feed. A few basic guidelines will make it easier for you to find the best jobs and industry-related information social media has to offer. 

Facebook is a goldmine of job opportunities

If you're looking to expand your client base, Facebook may prove to be a goldmine of opportunities just waiting to be discovered. The secret to finding consistent writing gigs on Facebook is to make full use of the plethora of useful groups on the platform. When you join such a group, you will not only be able to network with other freelancers - as well as prospective clients - but also share your client posts and blog posts to grow your reach while also engaging in warm pitching. These groups can also function as a coworking space (such as those offered by DaVinci) where everything from brainstorming to leisurely social interaction can take place.  Some of the best groups to join if you're looking to be part of a welcoming, productive community include Freelance B2B Writers, Freelance Writing Jobs, and The Write Life Community. You are also bound to find many superb local and international groups by doing a bit of researching and talking to other web content writers on the groups you have already joined.

Promote your writing on YouTube

YouTube is the second largest search engine on the internet, and also the second most-visited site after Google. Apart from being filled to the brim with useful videos on how to improve your writing and find new clients, YouTube can also be valuable when it comes to promoting your own work. Once you've created and customized your YouTube channel you can start uploading some videos. The direction you take with your videos is entirely up to you, although it's always a good idea that your first video acts as an introduction to both yourself and your work. Ensure that people watch your videos and subscribe to your channel by using the word ‘subscribe’ in your content links, adding annotations to your videos, or simply asking your viewers to subscribe.

Take advantage of the LinkedIn job board

Whether you work from home, a traditional workplace, or a virtual office chances are you already have a LinkedIn account.  At present, LinkedIn has more than 500 million members, yet not everyone knows that the platform boasts a job board. All you need to do from the LinkedIn homepage is click on the ‘jobs’ tab, type in ‘writer’ and see what results pop up. Once the results are loaded, you can sift through them and then approach the respective businesses with either a cold pitch or a warm pitch, depending on whether you have the time to nurture a relationship or not. More often than not, LinkedIn job leads do not pay off immediately, and require interested parties to network extensively, but they tend to be well worth the effort. 

Spending time on social media is not only relaxing, but can give your career a welcome boost as well. Even if you don’t find work right away, you are bound to establish valuable relationships that can be of great help to you in future endeavors.



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