Virtual Offices Make it Easy to Go Green

NEW YORK—Earth Day is right around the corner, so I thought we’d start looking at all things green as it relates to the workplace. I found an interesting study from TheLadders that reveals job seekers go for the green when choosing a new job—and they weren’t talking about money.

When all other things are equal, 72 percent of candidates would choose the more eco-friendly company compared to 10 percent who said they would not. Another 18 percent said it wouldn’t influence their decisions. That means the overwhelming majority of job seekers appreciate green-minded companies. Virtual offices can help companies put their green foot forward.

“Our research provides a critical wake-up call to employers who do not consider eco-conscious efforts to be best practice,” says Alex Douzet, COO and co-founder of TheLadders. Once again, virtual offices are an eco-friendly practice. Virtual offices help reduce a company’s carbon footprint, help reduce energy costs and much more.

Still, only 48 percent of companies surveyed consider their most recently employer “green.” Another 35 percent said they work for a company that is not green. Seventeen percent are not sure. If your company is engaged in alternative workplace strategies, be sure to help your employees understand the green benefits of your decision.

At the end of the day, employees give green workplaces the green light. Working for a green company is important to 87 percent of respondents. Specifically, 28 percent said it is extremely important, 30 percent said it is very important, 22 percent said it is moderately important, 7 percent said it is slightly important. Ultimately, only 13 percent said it is not important.

And here’s another virtual office tie in: Seventy-five percent of employees are willing to change their daily routine if their recent company provided them with small incentives to be green. Only 25 percent was resistant. Working from a virtual office, or telecommuting at least part time, could be part of that daily routine change—and I would guess even fewer than 25 percent would ultimately resist it. Employees like working from virtual offices and there are many benefits beyond being green.


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