Vimeo PRO Makes Quick Video Marketing Affordable for Small BusinessHave you ever heard of quick video marketing? It’s one of the most effective online marketing vehicles known to small business.
Online video continues to experience explosive growth. Consider the sheer statistics:
The “Cisco Visual Networking Index: Forecast and Methodology, 2010-2015" shows that video will account for 50 percent of all consumer Internet traffic by the end of 2012.
Nearly 60 percent of viewers watch video before reading text on the same Web page and are more likely to make a purchase, according to a December 2010 Forbes Insight survey.
And this year, 83 percent of small businesses plan to use social media channels for their business, reports eMarketer.
With the web rapidly moving from text to video, small businesses need to adapt to the shift in technology or quickly become irrelevant or less impactful to their consumers who expect to see video everywhere online. Now, Vimeo, a high quality video sharing company, has launched a professional level service that’s affordable for small businesses looking for a hosting solution for their quick video marketing materials. Dubbed Vimeo PRO, the service is now live.
"Until now, quality video hosting has been expensive, confusing, and extremely difficult for a small business owner to understand. Small businesses have fallen between the cracks of free video services and massive enterprise video solutions," says Dae Mellencamp, general manager of Vimeo. "Vimeo PRO resolves the contradiction that best-of-breed video quality and hosting can also be easy and affordable."
Vimeo PRO is priced at $199 for 50GB of storage and 250,000 plays as a flat annual fee. At that price, the idea is to help small businesses compete with larger companies. The service offers features like high video quality, customizable portfolio websites, extensive video player customization, video review pages, advanced statistics, social media sharing and broad privacy settings.
Production companies will be able to create many separate portfolios and share rough cuts with clients. Restaurants can show their atmosphere and signature dish preparation online to potential diners. Real estate agents can provide home hunters with higher quality housing previews. And, even doctors can create private groups to educate patients and medical students.
This is a step above YouTube. It might not be necessary for every small business, but if you are looking for tons of features and high-quality, Vimeo PRO is the way to go in the quick video marketing space.
Check out this video for a few quick tips on quick video marketing: