Dubbed The Promotion Promotion, the contest starts today and runs through Aug. 31. The grand prize winner will get an integrated marketing campaign worth $50,000. Doner, The UPS Store network's advertising agency of record, will work with the grand prize winner to examine the business' needs, develop a marketing plan, produce creative and run it in appropriate media.
It’s worth entering even if you don’t win the grand prize. The UPS Store is giving away up to $3,000 worth of other prizes every week, including an Apple iPad 2 and gift cards from various retailers.
Ready to enter? All you have to do is visit the UPS Store’s corporate Facebook page. Of course, you a have to like the page before you can enter to win. When you do, you’ll be instructed to fill out a form that offers up all your personal particulars, and then answer three questions in 500 words or less.
- Tell us something unique about your business.
- What inspired you to start your business?
- If you could tell someone one thing about your business, what would it be?
A panel of experts will judge the contest for the grand prize. The winner will be chosen based on the contestant's passion for small business. The weekly prizes are chosen the old fashioned way, well sort of. You contest form goes into a virtual fishbowl.
Beyond all of this, The UPS Store network will also offer Facebook-only coupons for discounts on business-related services at participating The UPS Store franchise locations. Starting the second week, fans choose the next week's offer by crowdsourcing via Facebook Questions. The Promotion Promotion tab also will stream relevant articles from the business section of msnbc.com.