“Unfortunately, many small business owners and independent consultants shun the idea of attracting corporate clients, whether it’s because they just left the corporate world or because they believe they can’t really reach people through the corporate world,” says Bernadette Doyle, a marketing coach. “But the fact is, landing just one corporate client can pay the bills for months to come and give an entrepreneur the ability to reach a huge number of people all at once.”
The fact is corporate clients are spending money—and lots of it—with small vendors. In fact, a recent study discovered that the largest companies in the world spend a combined $1 trillion with third-party companies. So the question is, how can your small business tap into this revenue stream? You might try taking Doyle’s advice. She’s helped others tap into this profitable flow.
Doyle is offering a free online workshop called “How To Attract Corporate Clients” on Thursday, July 7. This is a 90-minute class that will cover such topics as:
- How to “get your foot in the door” without cold calling, networking, or waiting for referrals
- Why “small” doesn’t have to be a disadvantage when approaching large companies (and actually has a number of hidden advantages if entrepreneurs know how to play it the right way)
- Why cold calling can kill your small business—and the strategies you need to use for maximum growth instead
- How to play and win the “internal politics” game
- How to shorten the sales cycle
If you can’t make that online seminar, check out this Wall Street Journal article, with tips that include: (1) Make sure you're reaching out personally, (2) Partner with complementary businesses, and (3) Hire well-connected talent.