Now that you are up and running with Twitter, we’re going to explore how your virtual assistant can help you make the most of LinkedIn. We’ll revisit more advanced Twitter after we get your social media world up and running at the ground level.
LinkedIn is a business social network. It has LinkedIn has over 60 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.
Here’s how LinkedIn describes its social network: “When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts.”
Of course, typing all of this information in can be time-consuming. Your virtual assistant can transfer your professional expertise and accomplishments right from your resume to LinkedIn. Your virtual assistant can also manage what information is publicly available, help you build your network of contacts, monitor LinkedIn discussions based on the topics that interest you, and post updates.
What’s interesting is that you can link your Twitter account to your LinkedIn account, so that your tweets show up as status updates. So what are you waiting for? Give your virtual assistant your resume and let them get you all set up on the largest business social networking site in the world. Before long, you’ll be making new connections that could lead to profitable opportunities for your business.