Davinci Blog

7/16/2010

Does Old Spice Guy Use a Virtual Office?

Isaiah Mustafa, better known as the Old Spice Guy, is the centerpiece of what some are calling one of the most brilliant ad campaigns ever -- and that was before he became a social-media sensation.

Mustafa, who presents himself in commercials as the perfect man, is now responding directly to questions from Twitter and Facebook followers via 30-second videos posted on a YouTube channel.   Read more

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