9/11/2012

Flexible Jobs—Like Virtual Offices—Drive Job Choices for Parents

ATLANTA—If you have kids, flexible work is important to you. After all, when little Johnny gets sick or Susie has a recital in the middle of the afternoon, they need mom or dad there.

With that in mind, it’s no surprise that a recent Moms Corp. survey reveals that more than four in five—a full 81 percent—of working parents feel that flexible work options, which include telecommuting from a virtual office—allow them to be a better parent to their children.

Indeed, 71 percent agree that flexibility is one of the most important factors they consider when looking for a new job or deciding what company to work for. These results on flexible work as it relates to employees with kids are consistent with last year’s results.

“Today’s marketplace has produced unending options that make us more efficient and allow us to spend time in ways that best fit our lives at the moment,” says Allison O’Kelly, founder and CEO of Mom Corps.

“When aspects of our professional lives mirror this, we do better at work, too. While it’s apparent—and not surprising—that employees seek access to flexible work options, the motivation for employers to help create a more aligned environment for employees is that they ultimately benefit from a more symbiotic relationship.”

So what if the employer doesn’t offer flexible work options, like virtual offices? Well, if parents can’t get the flexibility they need on the job they’ll find other ways to make it happen.

According to the survey, 62 percent of working parents would be interested in starting their own business in order to achieve a better work-life balance. What does that tell you? In order to attract and retain the best and brightest employees in the future, more flexibility may be required. Parents may choose jobs that offer at least part-time work from a virtual office.

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