Archives for June 2011
How to Slash Your Small Business Operating Expenses
You know better than the pundits can tell you how challenging it is to run a small business in the best of times, let alone in the worst of times. Wearing multiple hats, squeezing pennies and putting out fires is part of the daily routine.
Meanwhile, the credit crunch remains en force. Indeed, the quest for small business owners to find the capital they need to expand and hire in a recovering economy continue to make headlines. But some ...
Simple Tips for Launching Facebook Ads
Have you always wanted to try Facebook advertising but aren’t sure you want risk your limited marketing budget on a new vehicle? Need a few tips to get you started? Then read on.
First of all, if you use American Express then you undoubtedly rack up membership rewards. Now you can use them to pay for Facebook Ads.
American Express is tapping into a trend. The company’s research reveals that 35 percent of entrepreneurs are using ...
How Your Small Business Can Attract & Retain Top Talent, Part 3In part two of this series, we took a look at some of the employment law issues that you need to consider before you make a hire. In this last installment, we’ll review some of the ways to recognize your top talent so you can work as hard to retain them as they work to help you grow your small business.
Chances are if you attract the best and brightest employees – and retain them – that you won’t have to worry about the types of legal li... Read more
How to Jumpstart Your Social Media Marketing Campaigns
Looking to ramp up your social media marketing efforts? Then I’ve got good news for you. There’s a new online resource to help your small business get started with social media marketing—or improve your success on Facebook, LinkedIn, Twitter and other social media tools.
And wait … it gets better. These resources are absolutely free—and they come from a reputable source. Constant Contact is serving up what it has dubbed the Social Media ...
How Your Small Business Can Attract & Retain Top Talent, Part 2In this first part of this series, we discussed the importance of interviewing and background checks in the quest to attract and retain top talent. In part two, we’ll take a look at some of the employment law issues that you need to consider before you make a hire.
From the Family Medical Leave Act to overtime exemption policies, there is a minefield of employment laws waiting to trap unsuspecting operators in today’s litigious environme... Read more