Davinci Blog

5/11/2016

Motivating Your Prospects and Customers in the Digital Era

The digital age transforms how businesses interact and communicate with their customers. It also levels the playing field between small businesses and large enterprises. This disruption is changing the dynamics of the marketplace. Simply compare the list of market leaders today with those from 10 or 15 years ago, and it becomes patently obvious that digital makes a huge difference. Indeed, a recent study by PwC shows businesses that do a great job engaging their prospects and customers on digital channels are twice as likely as their peers to achieve rapid revenue and profit growth.

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3/23/2016

“Walking the Talk” When It Comes to Customer Experience

Talking and walking should be synonymous when it comes to customer experience. But the reality is that many businesses fail when it comes to “walking a good talk.” And money talks in this case. More than 90 percent of marketing budgets is spent trying to get customers to call; only six percent is actually spent on the operations for handling the call.

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