Motivating Your Prospects and Customers in the Digital Era
The digital age transforms how businesses interact and communicate with their customers. It also levels the playing field between small businesses and large enterprises. This disruption is changing the dynamics of the marketplace. Simply compare the list of market leaders today with those from 10 or 15 years ago, and it becomes patently obvious that digital makes a huge difference. Indeed, a recent study by PwC shows businesses that do a great job engaging their prospects and customers on digital channels are twice as likely as their peers to achieve rapid revenue and profit growth.Read more
How Self-Confidence Impacts Small Business Success
Many people believe that outside perceptions shape their career, and if others had a better view of them, they would be further along in their career.
The truth is that your own opinion of yourself has a bigger impact on your career than the opinions of others. Your inner voice determines how you act, and how you act determines whether you are successful or not. Your view of yourself determines whether you will live into your career pote...