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Getting Your Virtual Assistant to Help with Facebook, Part 2

Did you know Facebook just overtook Google as the most visited site on the Web? According to the latest Hitwise analysis, Facebook now boasts just a little bit more traffic than the leading search engine.

What does that mean to you? If you aren’t already on Facebook, it’s time to get busy building your social networking profile. The good news is your virtual assistant can help you get up and running on Facebook – then help you make the most of this social media platform for professional purposes.

In yesterday’s column, we looked at looked at some basic tips for professionals who use Facebook and how your virtual assistant can help you get up and running. Today, we’ll dive a little deeper with more strategies that can help you make the most of the most-trafficked property on the Internet.

Get Connected
Now that you are on Facebook, be sure that your virtual assistant cross-pollinate your social media efforts. You can tie your Facebook account to your Twitter account and your Twitter account can feed your LinkedIn account. Make sure your virtual assistant takes advantage of the widgets available to connect your social media world.

Post Business Updates

Give your virtual assistant updates that relate to your business. If you just landed a new client, you can share the news on Facebook. If you just completed a major assignment and received a client testimonial, you can post that as well.

Keep it Useful
You should also post information that might be helpful to your Facebook “friends,” such as industry articles. Your virtual assistant can scout out articles on Google News that might relate to the interests of your friends, then post them as links on your wall.

Marketing Ops
Although you don’t want to spam your Facebook friends, your virtual assistant can post promotions on your wall. Why not give your friends first dibs on the discounts your company offers as a perk for being your social networking buddy?

Need more Facebook tips for professionals? Come back tomorrow for the final part in our social media strategy series. Got some tips of your own to share? Leave a comment below.
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Getting Your Virtual Assistant to Help with Facebook, Part 1

No discussion of social media strategy would be complete without exploring Facebook and how your virtual assistant can help you make the most effective use of this social network site for professional purposes.

We’re going to spend the next few days discussing Facebook tips for professionals. Although Facebook was started for college students by college students, you’ll find more and more businesses and executive on this social media platform. So be sure to send this post to your virtual assistant so she can get into the swing of this social networking powerhouse.

Keep it Real
When your virtual assistant sets up your Facebook account, be sure to use your real name. Nobody can find you if you use a nickname or some other moniker to describe yourself. Using fake names is also a violation of Facebook’s terms of service. If no one else has already grabbed your name, you can also use it as part of your Facebook URL. This is called personalizing your Facebook URL or using a vanity URL - a good way to brand yourself.

Upload a Photo
Don’t be like the thousands of Facebook accounts that don’t offer a photo. Get your virtual assistant to upload a professional image of you, maybe your headshot, so that the people to whom you send friend requests will recognize who you are. While we’re on the topic of photos, it’s fine to have personal photos in your albums, but don’t let your virtual assistant put up pics from the company’s Christmas party if your staff is having too much fun, if you know what I mean. In other words, keep it all professional.

Detail Your Profile
Your Facebook page offers you the opportunity to offer up plenty of details about yourself and your business. If your virtual assistant is helping you set up a Facebook account purely for professional purposes, you’ll want to make sure she includes a link to your company’s Web site, to your blog, your business e-mail address and phone number and business interest. Again, make sure your virtual assistant keeps it professional.

Don’t Spam Your Friends
The purpose of Facebook is not to aggregate a social media mailing list so you can send constant promotional messages about your business. Make sure your virtual assistant knows that. If you want to focus on a product or service, have your virtual assistant start a Facebook Fan Page where people expect to be kept up to date on new product releases and promotional offers.
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How Your Virtual Assistant Can Help with LinkedIn, Part 3

So far your virtual assistant has built your LinkedIn profile and started expanding your business social networking connections. Now it’s time to make the most of your LinkedIn experience. One way is through recommendations.

After all, it’s all about relationships right? Recommendations can set you apart from the rest of the LinkedIn population and help you make the connections you need to drive business growth. So how can your virtual assistant help you get recommendations on LinkedIn? We’ll explore that in this post.

First, log into the LinkedIn home page and click the ‘Recommendations’ link under the profile tab. You’ll see another link that says ‘request recommendations.’ This is a three-step process that your virtual assistant can handle for you quickly.

  1. Identify the job for which you’d like a recommendation.

  2. Choose people who would be the most appropriate to offer that recommendation.

  3. Write a note to the person explaining why you need their recommendation.


You need to be clear with your virtual assistant. Don’t let them choose whom to ask for a LinkedIn recommendation. Decide ahead of time and give her a list, which could include clients, business partners, former employers or colleagues.

You’ll also want to give your virtual assistant some copy she can pass along with the recommendation outlining the some suggested key points that makes it easy for the person writing the recommendation.

Keep in mind that you don’t need recommendations from all of your LinkedIn connections. The quality of your recommendations is more important than the quantity. You might also prime the recommendation pump by having your virtual assistant post recommendations for some of your LinkedIn connections, prompting a return recommendation.
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How Your Virtual Assistant Can Help with LinkedIn, Part 2

Once your virtual assistant has set up your LinkedIn account, it’s time to start making connections that could ultimately lead to profits for your business.

Think of LinkedIn as a virtual business networking forum and be on your best behavior. Much like going to a Chamber of Commerce meeting, there’s a right way and a wrong way to build your contact list. This article will give you some guidelines you can share with your virtual assistant so you can do it the right way.

Your virtual assistant can use LinkedIn to look for business associates, partners, customers, suppliers and others you do business with or would like to do business with. But you have to take caution: If you send invitations to people you don’t know, they have the option to report it to LinkedIn and you could be banned from the service for what they consider spammy behavior. So here’s some tips:

  1. Include your LinkedIn profile on your e-mail signature. This way, everyone you e-mail is encouraged to invite you to join their network.

  2. Add customized buttons to your blog or Web site that compels your business network to hook up with you on LinkedIn.

  3. Search for classmates from your college or university using the search function.

  4. Click the “Expand Your Network” button at the top of the page. If you have their e-mail address, your virtual assistant can type it in, along the contact’s name, to find them on LinkedIn. If they aren’t registered, LinkedIn will send them a request to sign up.

  5. Your virtual assistant can ask for an introduction with the “Get Introduced” link. This allows you to ask one of your active connections to make an introduction to one of their connections that you aren’t yet connected with.

  6. Posting your LinkedIn profile on your other social networking accounts, such as Facebook and Twitter, can also generate new connections.

  7. Finally, your virtual assistant can sign you up for specific networking groups within LinkedIn. You can invite other members of the group to connect with you based on your mutual interests.


These seven tips for building your LinkedIn contact list should take you a long way down the road to business social networking. If you have other tips, share them with us in the comment section.
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Now You Can Visit a Davinci Meeting and Conference Room (More) Near You

It seems the whole world is going virtual. Google just opened an online store for business apps. The Apple iPad is making life easier for multimedia-loving road warriors. And Davinci Virtual is giving 21st century business travelers more options for meeting rooms.

In case you didn’t hear yet, Davinci Virtual just its progress toward better serving the growing population of business people who need meeting rooms. Davinci Virtual has opened more than 250 new conference rooms in North America this year.

No matter where you are traveling, you’ll be able to find a Davinci Virtual meeting room that suits your needs – there are more than 600 locations and 1,500 meeting spaces around the world. Davinci Virtual makes it simple. All you have to do to make your reservation in an instant is log on to Davincimeetingrooms.com. There you’ll find an online reservation system that hooks you up with a meeting room in the right city, at the right time and at the right price. It literally takes seconds to book a meeting room.

I’ll let Bill Grodnik, president and CEO of Davinci Virtual, get a word in edge-wise now:

"We are enjoying the continued growth of our online meeting room reservation platform. The continued addition of prime office locations and meeting rooms enables Davinci Virtual to offer our customers a great selection of International countries and metropolitan cities. Whether you need a virtual office in Atlanta, a virtual office in Chicago, a virtual office in New York, a virtual office in Los Angeles or meeting space anywhere in the world -- Davinci offers the right space at the right price.”

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