Virtual Offices Help PR Firm Attract, Retain Top Talent

TORONTO—I was just reading an article in the Financial Post about telecommuting from a virtual office. Denise Deveau penned the article entitled, “Telework: A productivity alternative that this close to home.”

Deveau chronicles Mary Keating, who says the deal clincher for taking an executive role at Hill + Knowlton Strategies a decade ago was a telecommuting option.

“Ten years ago, allowing employees the flexibility to work remotely was more the exception than the rule. The image of the teleworker was bleak: Managers envisioned a person watching TV at home, or juggling children and household chores while catching a phone call in between,” Deveau reports.
“But attitudes have changed rather dramatically in recent years, says Kate Lister, president of telework consulting company Global Workplace Analytics in Carlsbad, Calif.

“The recession has created a turnaround in thinking. Before, nobody talked about telework in terms of productivity. It was all about hiring and retaining the best talent, reducing turnover and improving work-life balance. Secondary was sustainability and real estate.”

Virtual offices have come a long way over the past decade. Indeed, virtual offices are proven to drive productivity, help attract and retain the best and brightest talent, reduce turnover and improve work-life balance—and, of course, drive sustainability and lower real estate costs.

Virtual offices helped Hill + Knowlton attract Keating, and I’m sure many others. What about your company? Are you missing out on opportunities to drive productivity and retain top workers because you haven’t yet adopted telecommuting and virtual offices? If so, it’s never too late to start.


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