Taking a Page out of Barnes and Noble’s Digital Book

Barnes & Noble just announced a new CEO that industry analysts say is well-suited to help the bricks-and-mortar behemoth drive deeper into the digital age.

William Lynch will work to help Barnes & Noble compete with Apple and Amazon.com to drive the continuing expansion of the company’s e-commerce platform, e-books and other digital content and products.

What about your company? Would driving deeper into the digital age with a virtual office help your firm compete more effectively? Would services like Live Receptionists give your business a more professional image? Could virtual assistants help you deal with mundane tasks so you can get more important work done? The answer for many companies is a resounding yes.

When you use a virtual office, your business is not confined to one location – and neither are your recruiting capabilities. You can work with employees all over the city, state, country or even world with digital technologies, relying on a single virtual office address, phone number, answering service and more to present a unified corporate image.

All of your mail is sent to one address, but your employees could be working in different time zones. All of your phone calls come to one number, but can be routed to individual home offices of your virtual workers. You get the idea.

So take a page out of Barnes & Noble’s digital book (pun intended) and get up to speed on digital technologies -- like virtual offices -- that can help you streamline your processes, drive business growth and outpace your competition.


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