Davinci Blog

8/19/2011

Top SEO Tips for Small Business Owners

For those who are just starting to learn how to do internet marketing, SEO is one of the most important topics to cover.

SEO, or search engine optimization, is all about getting your Web site to the top of the search engine results. Different SEO techniques will increase the visibility of your Web site to search engines, usually by increasing the amount of Internet traffic that it receives.

Most SEO tips and methods are focused ...

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8/17/2011

New Widget Makes Collecting E-mail Addresses Simple

If you’ve been reading this small business blog for any length of time, then  you know I’m a big believer in Internet marketing. E-mail marketing is part of that.

However, one of the obstacles with e-mail marketing is finding an easy way to collecting e-mail addresses of potential new customers in a spam-compliant manner. Indeed, a recent Constant Contact survey revealed the number one thing that keeps small business owners up at night i...

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8/12/2011

Customer Loyalty: The Trust Factor Matters

How important is customer trust for small businesses? More important than you might think, according to a new research from Pitney Bowes that explores the role of trust in customer relationships. Indeed, trust is one of the leading influences.

Specifically, the Pitney Bowes study revealed that customer communications drive more than 20 percent of the overall trust a company receives. That trust, in turn, impacts the length of the custome...

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7/5/2011

How Small Businesses Can Land Major Corporate Clients

Major corporate clients. I’ve got them. From Microsoft to PR Newswire to Ryder to Pitney Bowes, I work with plenty of major corporate clients. And so can your small business.

“Unfortunately, many small business owners and independent consultants shun the idea of attracting corporate clients, whether it’s because they just left the corporate world or because they believe they can’t really reach people through the corporate world,” says Be...

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6/17/2011

Small Business Crisis Communications, Part 4

In this final part of our series on small business crisis communications, we'll take a look at how best to handle a bad situation while you are in the midst of it...

PR pros agree that less is better when dealing with the media. As mentioned in the last installment, if you can’t verify it, then don’t say it. Wait until you have all the facts before responding.

Check out this YouTube video on the right way to apologize:<... Read more

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