How to Navigate Google’s Changing Algorithms
SEO. It’s an acronym that wasn’t on the radar screen of most small businesses 10 years ago. But in an age when consumers are turning to search engines to find everything from products and services to news and various other types of information, you can’t afford not to put SEO, or search engine optimization, on your radar screen in a hurry.
Many companies large and small rely on behemoth Google for search engine marketing. But with its ev...
Small Business Contest Offers $15,000 in Marketing Services
You know I love a good small business contest. Heck, it’s an opportunity to win money for doing relatively little—money that could help you hire new employees or better market your business.
The latter is the idea behind Deluxe Corporation’s Project REV, a year-long marketing lab that offers small business owners in the U.S. the tools and expert resources they need to grow their businesses. Project REV will award each winning business wi...
Small Businesses Face Unlikely Threat: SEO
Search Engine Optimization. It’s more than just a buzzword. It’s a bona fide way to raise the visibility of your Web site and drive more traffic (and hopefully generate more leads or increase sales).
Indeed, small business owners have long tried to level the playing field by using SEO to rank higher on Google and attract new online visitors. But one SEO specialist is warning that some of the SEO tips and tricks small business owners lear...