Customer Loyalty: The Trust Factor Matters
How important is customer trust for small businesses? More important than you might think, according to a new research from Pitney Bowes that explores the role of trust in customer relationships. Indeed, trust is one of the leading influences.
Specifically, the Pitney Bowes study revealed that customer communications drive more than 20 percent of the overall trust a company receives. That trust, in turn, impacts the length of the custome...
How Your Small Business Can Build Customer Trust, Loyalty
Trust. It’s vital in every type of relationship, from friends to family to small business. When you establish trust with your customers you can make more sales, create stronger relationships, and wind up with a healthier bottom line. It’s not a new concept, but it’s one that deserves a renewed focus as the economy recovers.
"Trust is not a soft skill. Trust really affects the bottom line. Look at Tiger Woods who lost millions of dollars ...