How to Create a Business Image that gets Noticed
How does your business, with a smaller budget, stand out among larger competitors? It’s a challenge with which all small business owners are familiar, but one that must be overcome to continue to grow.
Creating a business image that gets noticed is simpler than you might think, even on a budget. Little adjustments to general business operations, technology, and marketing techniques can make a big impact on your level of visibility and success.
To get noticed, there are several things your business must have:
Highly professional image
In order to make an impression, it is important that you establish a highly professional image. This conveys to clients and customers that you are serious about ensuring they have a pleasant experience with your business.
This can be accomplished by hiring a professional staff. They should be well-versed in your industry and its practices, and possess as much knowledge as possible so that they can impart it to customers and clients when the need arises. This lets people know that you are considered an expert in your field, and as a result, more people will continue to invest in your services.
Another service to consider is a virtual office. A professional virtual address located in a major business center, complete with mail forwarding services, optional lobby directory listings, and access to meeting rooms in which to meet with clients, gives you the appearance of a larger company at a fraction of the cost.
Additionally, employing the use of top-of-the-line technology communicates your dedication to quality, not only in your equipment, but also in the way you conduct business. Clear, crisp phone and internet connections, as well as other high-tech communication tools, allow customers to interact with your brand more easily—which is invaluable when you are battling with other companies for customer loyalty.
In today’s digital age, it is crucial that your business create a strong web presence. Your clients and customers are trying to reach you online more than ever, and for this reason, you must construct an environment to streamline that process.
This can be achieved with simple tools for e-commerce, online appointment scheduling, and even live web chat. With an affordable virtual receptionist package, a trained professional can tend to order processing and customer care not only over the phone, but also online, converting web traffic into more leads and sales.
Another way to keep your website visitors’ attention is to continuously add fresh content. Maintaining a company blog discussing trends and marketing your services can give them a way to interact with you, as well as other customers, and further establishes your business as a leader in your particular industry.
Similarly, staying connected through all social media channels can expand your business’s reach and give you another way to communicate with new and existing customers. Use it to promote deals, share new website content, and engage with your followers.
Talented, friendly receptionists
The most important thing your business must have to distinguish itself is to hire talented, friendly receptionists. Receptionists are the first connection a client or customer has with your business, so it is imperative that this personality is both agreeable and professional.
Live virtual receptionists can answer every call with a personalized greeting, answer all customer service inquiries, and transfer calls directly to you as needed, in addition to performing a variety of other administrative tasks—all for far less than hiring a full-time employee. They work off-site in another office, so while you do not need to supply a workspace for them, you can be sure that they are in a business-oriented environment to maintain the level of professionalism you want to establish.
Get your business noticed with Davinci Virtual today.