The nature of marketing has changed drastically in the past five years due to the connection between social media and business. In order to thrive, businesses must now make strategic use of as many social media channels as possible. As people spend more and more time online, spending an average of 37 minutes a day on social media alone, television and other traditional vehicles for advertising are phasing out

The most successful businesses in the world all have one thing in common: a strong social media presence. By actively and cleverly managing social media accounts with fresh content and campaigns, businesses are able to achieve the following:

Increased exposure

Maintaining multiple social media accounts can give your business increased exposure. Suddenly, through Facebook ads, social sharing, and gaining followers, new and unexpected people get to see and interact with your brand.

It is important not to limit yourself to just one social media channel. While Facebook is certainly the most popular for general use, other sites can better serve other purposes, such as reaching particular demographics. Social media channels can determine other marketing factors, as well. For example, Google+ can have a bigger impact on search engine results than other channels.

To reach as many potential customers as possible, diversify your advertisements across all social media platforms.

Generate more sales and leads

As your social media pages and website get more traffic, your business is able to generate more sales and leads. According to, “businesses that use social media as part of a planned corporate approach are 1.5 to 2 times more likely to anticipate revenue growth than ad hoc users.” Additionally, social media generates double the marketing leads of other advertising methods, including daily mail and PPC.

Gain a loyal customer following

Not only does social media make you more visible, it also makes you more accessible by giving customers more ways to engage with your company and share content. This new channel for communication between you and your customers helps nurture customer loyalty. However, this doesn’t occur overnight. Brand loyalty is earned over a long period of time with a smart and consistent strategy. You can achieve this by posting quality content and publicly responding to customer service inquiries. As a result, your customers will feel validated and return for more purchases.

Establish yourself as an industry expert

Part of earning your customers’ trust and loyalty includes establishing yourself as an expert in your field. By regularly posting blogs, helpful tips, infographics, and links to other relevant content, you become a leading voice in your industry, and people will return to your site and social media pages to obtain more knowledge, coincidentally creating more traffic and generating more leads.

Free advertising

Social media is unique for marketing because it provides free advertising. Word-of-mouth goes much farther online than in person. When your customers follow you on social media and share content about your company, more people are likely to click links and make purchases themselves than if it were mentioned to them during casual conversation. Internet users demand instant access to unlimited information, which can work greatly to your business’s benefit. As users click around during the extensive amount of time they spend on social media, they are likely to discover your company and try out its products and services if it is shared by a friend.

Social media is an indispensable tool to include in your business’s marketing strategy. Not only can it save you money on marketing costs, it is also the most popular and effective way to advertise. Formulating and employing a social media strategy expands your business’s reach, creates brand loyalty, and helps you better compete with other companies in your industry.

Get more information about how to use social media to see business success by following Davinci on Facebook, Twitter, and Linkedin.