Archives for August 2011

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8/12/2011

Customer Loyalty: The Trust Factor Matters

How important is customer trust for small businesses? More important than you might think, according to a new research from Pitney Bowes that explores the role of trust in customer relationships. Indeed, trust is one of the leading influences.

Specifically, the Pitney Bowes study revealed that customer communications drive more than 20 percent of the overall trust a company receives. That trust, in turn, impacts the length of the custome...

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8/8/2011

Why Your Small Business Must Have a Web Site

The first web site was published 20 years ago today. Can you believe it? Still, recent studies show that a large number of small businesses still don’t have a web site.

And that’s a big mistake, according to many small business marketing experts. Brandon Yanofsky from BlistMarketing.com, is one of them. As he sees it, small businesses that don’t have web sites are missing out on three big benefits.

1. People are looking ... Read more

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