Archives for May 2011

Showing 6 posts. See all posts.

5/27/2011

Why Your Small Business Should Tap Facebook Page Designs

Earlier this week, we looked at how small businesses are using social media marketing to raise awareness of their products and services. Now, let’s take a look at one strategic method of driving more fans to your Facebook page: Facebook page design.

By creating landing pages—pages that new fans land on when they firs...

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5/25/2011

Small Businesses Lean on Social Media Marketing

Social media marketing is officially a top contending small business marketing tool. A whopping 73 percent of small businesses are using social media to market their business—and usage is trending upwards. So says a new study from Constant Contact.

What’s up with the 27 percent of small businesses that aren’t using social media to market their businesses? Well, they are beginning to open their eyes to these tools as well. Specifically, 6...

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5/19/2011

Small Business Branding Online

With millions blogs, podcast feeds and new folks singing on to the Web every day, at least part of marketing’s present and future is online.

Internet-based media could overtake newspapers and radio as the prime information sources for consumers, especially with technologies like streaming radio and Internet Protocol Television that broadcasts videos online, according to Brendan Kownacki, an Interactive Media Specialist with Live Wire Med...

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5/11/2011

Small Business Branding With Customer Service

If your brand is a promise you make, then the customer experience is the fulfillment of that promise. So says Scott Glatstein, President of Imperatives, LLC, a marketing consultancy in Minnetonka, Minnesota

Customers encounter your brand in numerous ways, including products, price, advertising and marketing, sales and customer service personnel. Glatstein argues that each of these contacts, or touch points, molds the customer’s impressio...

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5/9/2011

Cause Marketing 101: How Your Small Business Can Build a Compassionate Brand

At a time when disasters are striking close to home—in the past year we’ve seen major trauma from the Gulf Oil Spill, tornadoes across the Southeast, and snow disasters in the Northeast, among others—cause marketing is become almost a must for brands that want to show they care about what is going on in their communities.

But where do you start? By understanding what cause marketing is and how it best fits in with your small business mar...

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