Archives for May 2011
Small Business Crisis Communications, Part 1There are two types of companies in the world – those that have had a crisis and those that will. No industry is immune.
Crises come in all shapes and sizes, from natural disasters that could bring your operation to a screeching halt to criminal acts to workplace violence to data breaches. Bankruptcies, major lawsuits and other incidents may also potentially destroy your reputation or cripple your small business.
“A crisis is no... Read more
Why Your Small Business Should Tap Facebook Page Designs
Earlier this week, we looked at how small businesses are using social media marketing to raise awareness of their products and services. Now, let’s take a look at one strategic method of driving more fans to your Facebook page: Facebook page design.
By creating landing pages—pages that new fans land on when they firs...
Small Businesses Lean on Social Media Marketing
Social media marketing is officially a top contending small business marketing tool. A whopping 73 percent of small businesses are using social media to market their business—and usage is trending upwards. So says a new study from Constant Contact.
What’s up with the 27 percent of small businesses that aren’t using social media to market their businesses? Well, they are beginning to open their eyes to these tools as well. Specifically, 6...
Six Tips to Help Your Small Business ThriveAs we conclude National Small Business Week, it’s important to head into the rest of the year strong. After all, more than half of Americans own or work for a small business, according to the U.S. Small Business Administration. And if we don’t own a small business or work for one, it’s likely that someone close to us does.
With that in mind, Optimum Business, a high-speed broadband Internet service provider, is offering 12 tips—and not j... Read more
Small Business Branding Online
With millions blogs, podcast feeds and new folks singing on to the Web every day, at least part of marketing’s present and future is online.
Internet-based media could overtake newspapers and radio as the prime information sources for consumers, especially with technologies like streaming radio and Internet Protocol Television that broadcasts videos online, according to Brendan Kownacki, an Interactive Media Specialist with Live Wire Med...