Archives for May 2011

Showing 9 posts. See all posts.

5/31/2011

Small Business Crisis Communications, Part 1

There are two types of companies in the world – those that have had a crisis and those that will. No industry is immune.

Crises come in all shapes and sizes, from natural disasters that could bring your operation to a screeching halt to criminal acts to workplace violence to data breaches. Bankruptcies, major lawsuits and other incidents may also potentially destroy your reputation or cripple your small business.

“A crisis is no... Read more
5/27/2011

Why Your Small Business Should Tap Facebook Page Designs

Earlier this week, we looked at how small businesses are using social media marketing to raise awareness of their products and services. Now, let’s take a look at one strategic method of driving more fans to your Facebook page: Facebook page design.

By creating landing pages—pages that new fans land on when they firs...

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5/25/2011

Small Businesses Lean on Social Media Marketing

Social media marketing is officially a top contending small business marketing tool. A whopping 73 percent of small businesses are using social media to market their business—and usage is trending upwards. So says a new study from Constant Contact.

What’s up with the 27 percent of small businesses that aren’t using social media to market their businesses? Well, they are beginning to open their eyes to these tools as well. Specifically, 6...

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5/19/2011

Small Business Branding Online

With millions blogs, podcast feeds and new folks singing on to the Web every day, at least part of marketing’s present and future is online.

Internet-based media could overtake newspapers and radio as the prime information sources for consumers, especially with technologies like streaming radio and Internet Protocol Television that broadcasts videos online, according to Brendan Kownacki, an Interactive Media Specialist with Live Wire Med...

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5/18/2011

What a Sign Company Can Teach You About Social Media

Looking for success in social media? Take a page out of the playbook of Signtronix, a 50-year-old manufacturer of signs for small businesses.

The signmaker reports a significant uptick in new business development—and stronger customer relations—by using Facebook and Twitter. Sure, many social media gurus make the promise of rising sales and word of mouth. But Signtronix has taken the social networking ball in its own hands and scored a s...

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