Archives for May 2011
Small Business Crisis Communications, Part 1There are two types of companies in the world – those that have had a crisis and those that will. No industry is immune.
Crises come in all shapes and sizes, from natural disasters that could bring your operation to a screeching halt to criminal acts to workplace violence to data breaches. Bankruptcies, major lawsuits and other incidents may also potentially destroy your reputation or cripple your small business.
“A crisis is no... Read more
Verizon Wireless Launches Domestic Violence Entrepreneurship Grants
Verizon Wireless just launched a program we should all applaud. It’s called the Domestic Violence Entrepreneurship Program. Verizon Wireless is offering grants from $1,000 to $5,000 per applicant, and awarding $45,000 in all.
The goal is to provide funding to entrepreneurs who have escaped the cycle of domestic violence and are ready to put their skills to work to get a home or small business sup and running.
As Verizon sees it,...
Why Your Small Business Should Tap Facebook Page Designs
Earlier this week, we looked at how small businesses are using social media marketing to raise awareness of their products and services. Now, let’s take a look at one strategic method of driving more fans to your Facebook page: Facebook page design.
By creating landing pages—pages that new fans land on when they firs...
Tips for Small Business Owners Who Need a Vacation
A vacation? What’s that? Many small business owners don’t get a vacation, but more are beginning to take some time off. So says a new study from American Express’ OPEN Small Business Network.
Sixty-six percent of business owners are planning summer vacations that are at least a week this year. That’s an increase of 15 percent over 2002. But it seems that it’s not all fun and no work. About 30% of small business owners say they try to lin...
Small Businesses Lean on Social Media Marketing
Social media marketing is officially a top contending small business marketing tool. A whopping 73 percent of small businesses are using social media to market their business—and usage is trending upwards. So says a new study from Constant Contact.
What’s up with the 27 percent of small businesses that aren’t using social media to market their businesses? Well, they are beginning to open their eyes to these tools as well. Specifically, 6...