A Virtual Newspaper for the Virtual Office
What could make your virtual office even better? How about a national digital newspaper designed exclusively for tablet computers and smartphones. News Corp. CEO Rupert Murdoch is setting out to create just that.
According to the L.A. Times, the Murdoch effort will target general readership with “short, snappy stories” that consumers can read quickly. The digital newspaper would publish under the New York Post banner. The L.A. Times expects the new platform to debut at the end of the year.
"We'll have young people reading newspapers," Murdoch said during the company's Aug. 4 earnings call. "It's a real game changer in the presentation of news."
For the virtual office using road warrior, a newspaper designed specifically for the smartphone or tablet is a major advantage. Although the presentation of news and information on an iPad is attractive, a platform that’s optimized for these devices would be even more attractive.
Virtual office users are not necessarily mobile by nature. Many home-based entrepreneurs use virtual offices to keep their home address and telephone number private. But many road warriors who use virtual receptionists and virtual office technologies will welcome News Corp.’s new publishing platform.
When I see developments like this, it encourages me because virtual office technologies are not only maturing, they are getting more diverse. And complimentary industries, like newspapers, are keeping pace. So much of the competitive edge today is knowledge. With mobile devices—and with content served up to fit the parameters of various mobile devices—virtual workers and road warriors can keep up to date with information in a format that makes sense.
Check out this video report on Murdoch's virtual newspaper plans.